SEO

 

5 SEO Techniques to Increase Organic Traffic

5 SEO Techniques You Need To Be Using in 2021

Below are the SEO techniques that you should be paying attention to increase your site's organic traffic in 2021. They're not the only on-page SEO tactics, but off-page ones as well. By working to implement each of these, you'll be able to work on improving your visibility and traffic.

1. Find Your Competitors' Best Performing Pages

One effective starting point is to find your competitors' best-performing pages so that you can develop a picture of where their organic traffic is coming from, and what it's being driven by.

2. Inform Your Content Strategy Using A Keyword Gap Analysis

At this point, your efforts should turn to the creation of new content. But one of the biggest mistakes that SEOs make when creating content is doing so blindly.

3. Use Digital PR To Earn Authority Backlinks

But really, it's all about thinking like a PR and executing like an SEO. Digital PR isn't about pitching out promotional pieces with a press release, rather promoting linkable assets with a solid outreach strategy.

4. Improve Your Organic CTR Using PPC Testing

At least, these are the ones that you have a fair amount of control over (bearing in mind that additional ad space, image blocks, and the like can all push down organic listings and result in a lower CTR).

5. Optimize For 'People Also Ask'

The SERPs in 2021 goes way beyond the '10 blue links' that once occupied Google's first page, and smart SEOs need to be tweaking their techniques and strategies to take advantage of as many SERP features as possible.